HELP & INFORMATION
Size Guide
General UK sizing, so you're comparing real measurements, not just guessing from a label.
A general guide, not a promise — we sell genuine multi-brand stock, and different brands cut clothes slightly differently even at the same labelled size. When in doubt, measuring yourself against the numbers below is more reliable than trusting the size label alone.
Women's clothing (UK sizes, cm)
| UK size | Bust | Waist | Hip |
|---|---|---|---|
| 6 | 78 | 60 | 86 |
| 8 | 82 | 64 | 90 |
| 10 | 86 | 68 | 94 |
| 12 | 90 | 72 | 98 |
| 14 | 96 | 78 | 104 |
| 16 | 102 | 84 | 110 |
| 18 | 108 | 90 | 116 |
| 20 | 114 | 96 | 122 |
Men's clothing (chest/waist, cm)
| Size | Chest | Waist |
|---|---|---|
| XS | 86–91 | 71–76 |
| S | 91–97 | 76–81 |
| M | 97–102 | 81–87 |
| L | 102–107 | 87–94 |
| XL | 107–114 | 94–102 |
| XXL | 114–122 | 102–112 |
Shoes (UK / EU / US conversion)
| UK | EU | US (women's) | US (men's) |
|---|---|---|---|
| 3 | 35.5 | 5 | 4 |
| 4 | 37 | 6 | 5 |
| 5 | 38 | 7 | 6 |
| 6 | 39 | 8 | 7 |
| 7 | 40.5 | 9 | 8 |
| 8 | 42 | 10 | 9 |
| 9 | 43 | 11 | 10 |
| 10 | 44.5 | 12 | 11 |
| 11 | 45.5 | 13 | 12 |
Kids' clothing (age, approximate height)
| Age | Height (cm) |
|---|---|
| 2–3 years | 92–98 |
| 3–4 years | 98–104 |
| 4–5 years | 104–110 |
| 5–6 years | 110–116 |
| 6–7 years | 116–122 |
| 7–8 years | 122–128 |
How to measure yourself
- Bust/chest: measure around the fullest part, keeping the tape level and snug but not tight.
- Waist: measure around your natural waistline — usually the narrowest point.
- Hip: measure around the fullest part of your hips.
- Feet: stand on a piece of paper and measure from heel to the tip of your longest toe, then compare to the shoe chart above.