HELP & INFORMATION

Size Guide

General UK sizing, so you're comparing real measurements, not just guessing from a label.

A general guide, not a promise — we sell genuine multi-brand stock, and different brands cut clothes slightly differently even at the same labelled size. When in doubt, measuring yourself against the numbers below is more reliable than trusting the size label alone.

Women's clothing (UK sizes, cm)

UK sizeBustWaistHip
6786086
8826490
10866894
12907298
149678104
1610284110
1810890116
2011496122

Men's clothing (chest/waist, cm)

SizeChestWaist
XS86–9171–76
S91–9776–81
M97–10281–87
L102–10787–94
XL107–11494–102
XXL114–122102–112

Shoes (UK / EU / US conversion)

UKEUUS (women's)US (men's)
335.554
43765
53876
63987
740.598
842109
9431110
1044.51211
1145.51312

Kids' clothing (age, approximate height)

AgeHeight (cm)
2–3 years92–98
3–4 years98–104
4–5 years104–110
5–6 years110–116
6–7 years116–122
7–8 years122–128

How to measure yourself

  • Bust/chest: measure around the fullest part, keeping the tape level and snug but not tight.
  • Waist: measure around your natural waistline — usually the narrowest point.
  • Hip: measure around the fullest part of your hips.
  • Feet: stand on a piece of paper and measure from heel to the tip of your longest toe, then compare to the shoe chart above.